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Conversion Triggers Persuasion Marketing Video

How To Achieve Trustworthiness

Exclusive excerpt I personally selected from Enchantment for you by my friend, Guy Kawasaki.

Guy in rare form on DishyMix — How to “Convince others to dream your dreams.” [Podcast]

Resonate and Slideology – Must Reads!

Rare excerpts from both books – present visual stories that transform people by Nancy Duarte. [Downloads from HER site.]

Nancy Duarte explains why the Sparkline is so powerfully persuasive a construct for presentations. [Video.]

Mind Control Marketing and The Irresistible Offer (free excerpt!)

2 complete chapters of this rare out-of-print classic… Mind Control Marketing by Mark Joyner. [Excerpt]

Mark Joyner’s Book List. Start with The Irresistible Offer.

DishyMix interview with Mark Joyner on Being A Peak Performer at Work and Play. [Podcast]

Fascination – Find Out YOUR F/Score

Free excerpt of Sally Hogshead’s first book, ‘Radical Careering’ and the F/Score test. What are you? I’m LUST and POWER.

DishyMix with Sally Hogshead on Fascinate – 7 Triggers to Persuasion and Captivation. [Podcast]

Simple Writing System from Marketing Rebel John Carlton

If you want to learn copy STRATEGY, John Carlton’s 17-Step program is the gold standard. Classic salesmanship AND marketing chops in a pleasurable format. Why did I go to college?

Fast Effective Copy Templates Rule!

If you want copy practically written FOR YOU, David Garfinkel’s templates are fill-in-the-blank easy and you learn while “cheating.” Garf is my GURU.

‘Sell From The Stage’ + Automated Webinars Presentation Blueprint

Speaker’s Bootcamps – Dave does these 3 times a year.

DishyMix with Dave van Hoose on Automated Webinars that SELL. He goes through all the tweaky verbiage you need to make a sale from a presentation, live or online.

Seven-Step Formula for Winning Sales

Bob Stone’s checklist ensures you tell your prospect everything they need to make a buying decision, in the best order. I use this mostly for writing auto-responders that close business. [Links to a blog post.]

12-Step Foolproof Sales Letter Template

David Frey’s 12-Step Foolproof Sales Letter Template. I use this when writing long-form narratives. [Links to Dave’s web site.]

Visual Website Optimizer – Quickie A/B Testing Tool

Visual Website Optimizer is what master copy writers use to do fast, easy tests of two copy directions. [Links to site.]

ClickTale Heat Maps Your Customers’ Cow Path

Watch how your prospects navigate your site. Tighten up a leaky UI. See where the fall out occurs. Warning! Addictive data. [Links to site.]

M6 Info Product Publishing Platform

Instant Info Product In A Box. Wanna publish your own info product but hate puzzling all those complex technology decisions? M6 is an Information Product Integrated Publishing Platform I highly recommend.

Which Test Won? Take The Challenge!

A/B and Multi-Variate Copy Testing Results. Fun to guess which might be the winner. Good emails. My gal, Anne Holland’s, latest brilliant offering.

Anne Holland Interviewed on DishyMix. Can you say, WICKED smart?

Subscription Site Insider – For paywall, membership site, and subscription site execs.

Dan S. Kennedy – Master Copy Guy

Dan S. Kennedy’s Complete Book List. Start with Ultimate Sales Letter and work your way through. He’s the acknowledged KING.

Robert Cialdini – Master Persuasionist

Cialdini’s “Influence: The Psychology of Persuasion” is so often quoted by marketers you’ll be embarrassed if you haven’t read it.

DishyMix interview with Robert Cialdini on Persuasive Marketing in Times of Uncertainty and Amplifying and Activating Influence Strategies. [Podcast]

Words – Good Ones – Use These

“Words That Work: It’s Not What You Say, It’s What People Hear.” I heed Frank’s recommended verbiage.

Paradigm-busting phrases consumers adore. Why argue? “Win: The Key Principles to Take Your Business from Ordinary to Extraordinary”

Speed Seduction Flash Cards

Ross Jeffries Speed Seduction™ — ‘trance words’ and ‘super weasel phrases’ at your fingertips. I rifle through these when I’m writing provocative SALES copy, ‘cause they’re based solidly on NLP. [iPhone App]

Storytelling Genres

Model these classic story lines. “Save the Cat! Goes to the Movies: The Screenwriter’s Guide to Every Story Ever Told” [Recommended by David Garfinkel]

Semiotics, Semantics and Neuro-Marketing

DishyMix interview with J. Duncan Berry on Neuro-Semiotics: Emotional Imagery in Marketing. [Podcast]

Three DishyMix interviews with Joseph Carrabis on Reading Virtual Minds. [Podcast]

Finding Your Niche and Personas

Eben Pagan on the eBook in YOU, Identifying Your Niche and Guru Blueprint Launch. [Podcast]

Bryan Eisenberg on Persona Marketing, Persuasion Marketing and Trimming the Fat. [Podcast]

43 Split Tests Nerdy Tweaks for Optimizing

Geeky detail on optimization results. Try this at home! [Blog]

Million Dollar Mailings – Old School Direct Marketing

Direct marketing insights you can leverage online. [Amazon]

A single collection of all the basic secrets (or rules) of direct marketing. [Amazon]

The Invisible Close

Lisa Sasevich teaches you how to sell without pitching. How to sell without being salesy. How to sell from a webinar or the stage and close business.

Joseph Campbell’s Hero’s Journey Illustration

Click here to download the image of the Hero’s Journey.

37 Emotional Benefits Linked To Purchase Behavior

The 37 “Livingston Emotional Benefits”
Linked To Purchase Behavior.

Clayton Makepeace’s “Bullets Lesson”

Daniel Harper says, “One of the most powerful skills you can learn is how to write compelling bullets. This is particularly true for online copy, where a significant percentage of your audience is going to scan your copy rather than read it word for word.”[Free Download Makepeace PDF]

See Daniel Harper’s bullets for his product, “Stacking The Deck: A Poker Player’s Guide To Winning With Women”